Strategic Planning
Management is doing things right; leadership is doing the right things. —Peter Drucker
Purpose
The main objective of this work is to develop the organization’s strategic thinking capability, foresee the future together with executives and employees, and create a Strategic Plan for the next 3 to 5 years within the current conditions. The planning process is carried out with the participation of all management levels, including the Board of Directors and Senior Management.
As a result of these efforts, measurable success criteria are defined based on the organization’s level of compliance with the strategic plans created. An effective strategic planning process not only clarifies the path toward achieving goals but also establishes concrete reference points to evaluate the organization’s overall performance.
Process
The strategic planning process takes shape through analytical studies conducted under the guidance of our experts, with the participation of your organization’s relevant departments. Through collaborative workshops involving managers and employees, ideas about the organization’s future are developed together. The design, moderation, and preliminary preparation of these workshops are comprehensively supported by us.
Strategic Planning Studies are carried out in a structured format consisting of three main stages, each under key thematic headings.
Analysis
This stage begins with Strategic Thinking and Strategic Management Training, designed to build a shared understanding within the organization. The tools and methods introduced during this training serve as key references throughout the entire project. Subsequently, SWOT (Strengths, Weaknesses, Opportunities, Threats) and PESTEL (Political, Economic, Social, Technological, Environmental, Legal) analyses are conducted to assess both internal and external conditions. External factors such as customer demands, industry dynamics, and legal frameworks are examined alongside internal data such as organizational structure, process efficiency, customer satisfaction, supply chain performance, employee satisfaction, and financial history. At the end of this phase, a clear and comprehensive answer to the question “Where are we now?” is established.
Defining Strategic Goals and Objectives
Based on the current position identified in the analysis stage (Point A), the desired future position (Point B) is defined. Within this scope, the organization’s Vision and Mission are reviewed and updated. Then, a limited number of Strategic Goals are determined and further detailed through Strategic Objectives that support them. Projects that will enable the achievement of these objectives are then developed. At the end of the process, Key Performance Indicators (KPIs), Development Projects, and Action Plans that will guide the organization’s strategic journey are identified — ensuring that success is both measurable and trackable.
Implementation and Updating of Strategic Plans
Once the strategic plan has been prepared, the necessary projects are launched, managed, and monitored to ensure its effective implementation. This phase involves tracking progress and analyzing results to assess performance against strategic goals. Progress is measured through the predefined Key Performance Indicators (KPIs). The Strategic Plan is regularly reviewed and updated based on feedback obtained from these indicators. This structure ensures that strategic planning remains a living and dynamic process.
